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Vanity vs Impact: Choosing the Right Innovation Metric to Measure
If you give smart people a wicked problem and the right metric to measure progress, they will find a solution. But finding the right metric is hard. Typically, leadership looks for a return on investment, while team managers track work effort.

Human beings optimize what they measure. If you manage the wrong metric, you will fail to achieve your desired outcome. It doesn’t have to be that way.

The best skill startup investors have is choosing the right metric. They know that return on investment is years away, therefore they must have the ability to track progress toward the return.
In this highly actionable presentation, author and Startup founder Brant Cooper will teach you the VALUE STREAM DISCOVERY TOOL, a step-by-step process for determining the right metrics to focus on. You’ll learn how to evaluate how customers behave throughout their journey, what tactics you might use to elicit that behavior, and how to measure their progress.

Aug 18, 2020 10:00 AM in Pacific Time (US and Canada)

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Brant Cooper
CEO @Moves the Needle
Brant Cooper is the author of the New York Times bestseller "The Lean Entrepreneur” and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends design thinking and lean methodology to ignite entrepreneurial action within large organizations. He has experienced monumental milestones such as IPO, acquisition, rapid growth, and crushing failure.